Homepage Before
Homepage After
Industry: Medical Dermatology
Client: Dr. Dano Dermatology
Location: Seattle, WA
1. Challenge & Goals
Dr. Dano’s original website provided service listings and office details but failed to highlight her expertise in advanced dermatological care or make booking consultations straightforward.
- Primary pain point: Patients couldn’t quickly find treatment information or schedule appointments online.
- Business goal: Showcase specialized services, build patient trust through doctor credentials and results, and increase online appointment requests by 60%.
Logo Before:
Logo After:
2. Before
Snapshot description:
The legacy site featured a static homepage with a stock hero image, lengthy paragraphs about conditions treated, and a basic footer contact link. There were no before-&-after galleries, no inline booking options, and no clear value proposition.
- Design issues:
- No hero messaging to convey Dr. Dano’s expertise in medical, cosmetic, and surgical dermatology
- Dense text blocks without visual breaks or patient success photos
- “Request Appointment” link buried in the footer—no persistent CTA
- Technical issues:
- Unoptimized high-resolution images resulting in ~3.5 s load times
- Lack of responsive design for smaller screens—navigation overlapped on mobile
- Missing meta descriptions, LocalBusiness schema, and SSL enforcement
3. After
Key changes made:
The redesigned site delivers a polished, patient-centric experience that guides visitors from condition research to booking.
- Dynamic hero banner with Dr. Dano in consultation, headline (“Expert Care for Every Skin Concern”), and a prominent “Book Your Consultation” button
- Sticky header featuring logo, streamlined navigation (Home • Services • Before & After • Testimonials • Book Online), and click-to-call phone link
- Service highlight cards for Acne & Rosacea Treatment, Skin Cancer Screening, and Cosmetic Injectables, each with custom icons and concise benefit bullets
- Before & After gallery showcasing real patient transformations in a filterable grid
- Meet the Doctor section with Dr. Dano’s photo, credentials, board certifications, and her personalized care philosophy
- Patient Testimonials slider with authentic quotes and star ratings for social proof
- Inline booking widget embedded on every page—patients can schedule appointments in one click
- Footer with interactive Google Map, clinic hours, insurance accepted, and a quick “Send a Message” form
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Page load time | ~3.5 s | ~0.8 s |
| Mobile Lighthouse Performance | Fifty / 100 | 92 / 100 |
| Bounce rate (service pages) | ~65 % | ~30 % |
| Online booking click-through rate | 1.5 % | 5.2 % |
5. Client Feedback
“Our new site beautifully reflects our clinical excellence and makes booking a consultation effortless. We’ve seen appointment requests triple in the first month!”
6. How We Did It
- Discovery & Audit: Analyzed visitor behavior to uncover barriers to booking and key patient questions
- Wireframing: Designed mobile-first layouts prioritizing condition education, visual proof, and CTAs
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and minimal JavaScript for smooth interactions
- Performance & SEO: Compressed images to WebP, enabled gzip, minified assets, implemented meta tags and LocalBusiness JSON-LD schema, and enforced HTTPS
- QA & Launch: Completed cross-device and accessibility testing, set up analytics to monitor booking funnels, and launched with zero downtime
7. Ready to Elevate Your Dermatology Practice?
If you’re a dermatologist seeking a website that educates patients and drives bookings:
- Email: [email protected]