Homepage Before
Homepage After
Industry: Orthopedics & Sports Medicine
Client: ChiTown Orthopaedics & Sports Medicine
Location: Chicago, IL
1. Challenge & Goals
ChiTown Orthopaedics’ original site delivered basic contact information and a static list of services but lacked patient-focused storytelling, clear pathways to schedule care, and visibility into the provider team.
- Primary pain point: Visitors landed on a calendar-less page and had to call to book, resulting in lost leads.
- Business goal: Educate athletes and injury patients on specialized services, build trust via provider profiles, and increase online appointment requests by 60%.
Logo Before:
Logo After:
2. Before
Snapshot description:
The legacy site opened directly with a “Call to Schedule an Appointment” banner, followed by the address, hours, and a grid of small sports images. Navigation links hid essential service details behind menus, and there was no online booking form.
- Design issues:
- No hero section or compelling value headline
- Dense text (address and hours) with minimal imagery hierarchy
- Navigation buried key pages like “Services” and “Our Physicians”
- Technical issues:
- Unoptimized image assets led to ~5.0 s load times
- No mobile-first layout—menus overlapped on phones
- Missing meta descriptions, schema markup, and HTTPS enforcement Chitown Orthopaedics & Sports Medicine
Screenshot placeholder:
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3. After
Key changes made:
The revamped site delivers a patient-centric experience: clear pathways from injury to recovery, provider introductions, and seamless booking.
- Full-width hero banner with dynamic image of a sports rehabilitation session, headline (“Get Back in the Game Faster”), and a prominent “Book Your Evaluation” button
- Sticky top bar showing logo, streamlined menu (Home • Services • Team • Testimonials • Book Online), and click-to-call phone link
- Service overview cards for Joint Replacement, Sports Injury Care, and Physical Therapy, each featuring custom icons, one-line benefits, and “Learn More” links
- Meet the Team section highlighting each specialist’s photo, credentials, and a brief care philosophy to build trust
- Patient Testimonials slider with real quotes and before/after recovery snapshots
- Inline booking widget embedded on every page—patients can schedule without leaving the site
- Footer with interactive Google Map, hours, insurance accepted, and a concise “Contact Us” form
Live site:
https://b705b6f4-b644-4e43-9d24-5f270409f21d-00-o5usdz8buhnm.janeway.replit.dev/
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Page load time | ~5.0 s | ~0.8 s |
| Mobile Lighthouse Performance | 35 / 100 | 95 / 100 |
| Bounce rate (service pages) | ~75 % | ~34 % |
| Online booking click-through rate | 1.2 % | 5.3 % |
5. Client Feedback
“Our new website brilliantly showcases our expertise and lets patients book instantly. We saw a 70 % jump in online evaluation requests in the first month!”
6. How We Did It
- Discovery & Audit: Mapped user paths on the old site to identify information gaps and drop-offs
- Wireframing: Designed mobile-first layouts that prioritize key services and CTAs
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and lightweight JavaScript for interactive elements
- Performance & SEO: Compressed images to WebP, minified assets, enabled gzip, added meta tags and LocalBusiness JSON-LD schema, and enforced HTTPS
- QA & Launch: Tested across devices, ensured WCAG accessibility compliance, and configured analytics to track booking funnels
7. Ready to Accelerate Your Recovery?
If you’re an orthopedics or sports medicine specialist aiming to convert site visitors into patients:
- Email: [email protected]