Homepage Before
Homepage After
Industry: Pain Management & Sleep Medicine
Client: Skilled Pain Care & Sleep Medicine
Location: Multiple U.S. Locations
1. Challenge & Goals
Skilled Pain Care’s original site provided extensive clinical information but didn’t guide patients toward scheduling interventional procedures or sleep studies.
- Primary pain point: Visitors had to dig through dense text to find appointment forms, leading to low online conversion.
- Business goal: Clarify service offerings, build patient trust, and boost online appointment requests by 60%.
Logo before:
Logo after:
2. Before
Snapshot description:
The legacy site opened with a static hero image and a long paragraph on pain management philosophies. Service details for injections, nerve blocks, and sleep evaluations were buried below the fold, and the “Request Appointment” form was only accessible via a footer link.
- Design issues:
- No clear welcome hero message or prominent call-to-action
- Overwhelming blocks of text about procedures without imagery or icons
- Navigation menu with long dropdown lists, making it hard to locate specific services
- Technical issues:
- Large uncompressed banners resulting in ~4.8 s page loads
- No mobile-first styling—menus overlapped on smaller screens
- Missing meta descriptions, LocalBusiness schema, and HTTPS enforcement
3. After
Key changes made:
The redesigned site delivers a patient-centered experience, guiding visitors from discovery to booking in under three clicks.
- Engaging hero banner with high-resolution clinic imagery, headline (“Relief & Rest: Comprehensive Pain & Sleep Care”) and a bold “Book Your Evaluation” button
- Sticky header featuring logo, simplified menu (Home • Treatments • Sleep Studies • Team • Reviews • Book Online), and click-to-call phone link
- Service cards for Interventional Pain Procedures, Medication Management, and Sleep Apnea Testing, each with custom icons and concise benefit bullets
- Meet the Team section highlighting physician photos, board certifications, and treatment philosophies to build rapport
- Patient Testimonials carousel with real success stories and star ratings as social proof
- Inline booking widget on every major page so patients can schedule without navigating away
- Footer with interactive Google Map, clinic hours, insurance accepted, and a concise “Contact Us” form
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Page load time | ~4.8 s | ~0.7 s |
| Mobile Lighthouse Performance | 40 / 100 | 93 / 100 |
| Bounce rate (service pages) | ~74 % | ~36 % |
| Online booking click-through rate | 1.0 % | 5.5 % |
5. Client Feedback
“Our new site instantly communicates our expertise in both pain and sleep care. Booking appointments has never been easier, and we’ve already seen requests triple!”
— Dr. Carlos Martinez, Medical Director, Skilled Pain Care & Sleep Medicine
6. How We Did It
- Discovery & Audit: Mapped patient journeys to identify barriers to booking on the old site
- Wireframing: Developed mobile-first layouts emphasizing key treatments and clear CTAs
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and minimal JavaScript for smooth interactions
- Performance & SEO: Converted images to WebP, enabled gzip, minified assets, added meta tags and LocalBusiness JSON-LD schema, and enforced HTTPS
- QA & Launch: Conducted cross-device testing, ensured WCAG accessibility compliance, and set up analytics to track booking funnels
7. Ready to Help Your Patients Rest & Recover?
If you’re a pain management or sleep medicine clinic looking to convert visitors into appointments:
- Email: [email protected]