Homepage Before
Homepage After
Industry: Physician
Client: Oregon City Family Practice
Location: Oregon City, OR
1. Challenge & Goals
Oregon City Family Practice’s legacy site was a basic informational page with minimal visual hierarchy and no clear path to schedule appointments.
- Primary pain point: Visitors had to hunt for contact details and appointment instructions.
- Business goal: Boost online appointment bookings, improve site’s design, and lower bounce rates on key service pages.
Logo Before:
Logo After:
2. Before
Snapshot description:
The original site featured a plain header with small logo text, a crowded multi-level menu, and body content that blended together without section breaks. Important actions like “Make an Appointment” were tucked into submenus rather than front and center OCFPC.
- Design issues:
- No visual focal point or hero section
- Dense navigation with too many clicks to reach patient forms
- Unstyled text blocks; no imagery to reinforce trust
- Technical issues:
- Static HTML with unoptimized images
- No responsive layout for mobile
- Missing meta descriptions and structured data
3. After
Key changes made:
The redesigned site is a mobile-first, conversion-driven portal with clear calls to action and staff highlights.
- Bold hero banner showing the clinic façade, tagline (“Caring for You Through Every Stage of Life”), and a prominent “Book Now” button
- Sticky top bar with phone number and one-click “Request Appointment” link
- Service overview cards for Family Medicine, Preventive Care, Chronic Disease Management with hover states
- Provider carousel spotlighting each physician’s photo, name, and specialty
- Integrated patient portal CTA within the hero and sidebar of every page
- Interactive map & hours widget in the footer for easy location discovery
Live site:
https://c60ad3f7-38d7-42d9-9520-a940b6867b7b-00-1g755t1ml3e8l.spock.replit.dev/testimonials
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Page load time | 3.8 s | 0.9 s |
| Mobile Lighthouse score | 38 / 100 | 95 / 100 |
| Bounce rate (services) | ~72 % | ~ thirty-eight % |
| Appointment click-through rate | 1.1 % | 4.8 % |
5. Client Feedback
“Our new site instantly communicates our commitment to patient care. Appointment requests via mobile have more than doubled in the first month!”
6. How We Did It
- Discovery & Audit: Mapped user journeys and identified drop-off points on the old site
- Wireframing: Designed mobile-first layouts emphasizing single-step booking
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and lightweight JavaScript
- Performance & SEO: Optimized images, minified assets, added meta tags and JSON-LD for LocalBusiness schema
- QA & Launch: Tested across devices, integrated with the existing patient portal, and set up HTTPS/SSL
7. Ready to Elevate Your Practice?
If you’re a physician or clinic looking to turn site visitors into patients:
- Email: [email protected]