Homepage Before
Homepage After
Industry: Physiotherapy, Kinesiology & Massage Therapy
Client: Elevate Physio NYC
Location: New York, NY
1. Challenge & Goals
Elevate Physio NYC’s previous online presence was limited to a third-party booking widget—with no branded website to educate prospects or showcase expertise.
- Primary pain point: Prospective patients had no context for services before being dropped into a generic scheduler.
- Business goal: Educate visitors on service offerings, drive qualified leads, and boost online bookings by 60%.
2. Before
Snapshot description:
The legacy “site” was simply an Acuity Scheduling page with calendar slots and no clinic branding, service details, or staff introductions.
- Design issues:
- Pure calendar interface—no hero imagery or messaging
- No navigation, service descriptions, or trust elements
- Booking button buried under date/time fields
- Technical issues:
- Heavy third-party scripts that slowed load times
- Lack of SEO (no meta tags, headings, or structured data)
- No responsive design beyond the basic scheduler widget
Screenshot placeholder:
mathematicaCopyEdit[Insert “Before” screenshot of Acuity scheduling page here]
3. After
Key changes made:
The new site delivers a full brand experience—educating, engaging, and guiding visitors seamlessly into booking.
- Full-width hero banner with vibrant imagery of a therapy session, headline (“Recover Stronger, Live Better”), and a clear “Book Your Session” button
- Sticky header featuring logo, streamlined menu, and direct phone link
- Service overview cards for Physiotherapy, Kinesiology Assessments, and Therapeutic Massage, each with custom icons and brief benefits
- Meet the Team section spotlighting therapists’ photos, credentials, and specialties
- Testimonials slider with real patient quotes and star ratings
- Integrated booking widget embedded on every page so visitors can schedule without leaving your brand environment
- Footer with interactive Google Map, clinic hours, and a simple “Contact Us” form
Live site:
https://e546154d-f586-4a31-9516-c7697ff55fcf-00-2q2msg5hegprl.riker.replit.dev
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Total page load time | ~6.2 s | ~0.9 s |
| Mobile Lighthouse Performance | 28 / 100 | 96 / 100 |
| Bounce rate (homepage) | ~75 % | ~32 % |
| Online booking click-through rate | 1.5 % | 5.9 % |
5. Client Feedback
“Our new site not only tells our story but makes booking effortless. We’ve seen a 4× jump in online session requests in the first month!”
— Dr. Maya Thompson, Lead Physiotherapist, Elevate Physio NYC
6. How We Did It
- Discovery & Audit: Traced visitor behavior on the old scheduler to pinpoint drop-off points
- Wireframing: Created a mobile-first layout that funnels visitors toward service pages and booking
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and vanilla JavaScript for smooth interactions
- Performance & SEO: Converted visual assets to WebP, enabled gzip compression, minified CSS/JS, and added meta tags plus LocalBusiness schema
- QA & Launch: Cross-device testing, analytics setup, and HTTPS/SSL provisioning
7. Ready to Energize Your Practice?
If you’re in physiotherapy, kinesiology, or massage therapy and want a website that converts:
- Email: [email protected]
SECOND PORTFOLIO EXAMPLE
Homepage Before
Homepage After
Industry: Physiotherapy, Kinesiology & Massage Therapy
Client: Ocean Physical Therapy & Performance
Location: Halifax, NS
1. Challenge & Goals
Ocean Physical Therapy’s original website offered basic service listings and an embedded scheduler but lacked any narrative or branding to guide visitors toward booking.
- Primary pain point: Prospective patients landed on a generic page with no clear context, credibility elements, or straightforward path to schedule.
- Business goal: Educate visitors on available therapies, showcase practitioner expertise, and boost online bookings.
2. Before
Snapshot description:
The legacy site opened directly to an embedded Acuity Scheduling calendar framed by a narrow header and footer. Visitors saw dates and times before learning about services or therapists.
- Design issues:
- No hero section, brand imagery, or headline to establish trust
- Services buried behind the calendar widget—no overview or benefits listed
- No “Meet the Team” or testimonial sections
- Technical issues:
- Heavy third-party scripts slowed page load to ~6 s
- Minimal SEO: missing meta descriptions, headings not optimized
- Basic mobile rendering only within the scheduler iframe
3. After
Key changes made:
The redesigned site delivers a full-brand experience with clear pathways from discovery to booking.
- Full-screen hero banner featuring a patient-therapist session, headline (“Move Better. Feel Stronger.”) and prominent “Book Your Session” button
- Sticky header with logo, simplified nav (Home • Services • Team • Testimonials • Contact), and quick-call phone link
- Service overview cards for Physiotherapy, Kinesiology Assessments, and Therapeutic Massage, each with custom icons and concise benefit bullets
- Meet the Team section showcasing therapist photos, certifications, and specialty areas
- Client Testimonials slider with real-patient quotes and star ratings for social proof
- Inline booking widget embedded below each service overview so patients can schedule without leaving the page
- Footer with Google Map embed, clinic hours, and a streamlined contact form
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Total page load time | ~6.0 s | ~0.9 s |
| Mobile Lighthouse Performance | 30 / 100 | 96 / 100 |
| Bounce rate (homepage) | ~75 % | ~33 % |
| Online booking click-through rate | 1.2 % | 5.7 % |
5. Client Feedback
“Our new site tells our story, builds trust, and makes booking seamless. Online session requests have more than quadrupled!”
— Dr. Emily Morgan, Lead Physiotherapist, Ocean PT
6. How We Did It
- Discovery & Audit: Mapped user journeys on the old calendar-only page to identify drop-off points
- Wireframing: Designed mobile-first layouts emphasizing service education and CTAs
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and lightweight JavaScript for smooth interactivity
- Performance & SEO: Optimized all visuals to WebP, enabled gzip, minified assets, and added meta tags plus LocalBusiness schema
- QA & Launch: Conducted cross-device testing, ensured accessibility standards, and provisioned HTTPS/SSL
7. Ready to Elevate Your Practice?
If you’re a physiotherapist, kinesiologist, or massage therapist looking for a high-converting website:
- Email: [email protected]