Homepage Before
Homepage After
Industry: Veterinary
Client: Squaw Peak Veterinary Clinic
Location: Phoenix, AZ
1. Challenge & Goals
Squaw Peak Veterinary Clinic’s legacy site offered hours and contact info but didn’t showcase their full range of services or make booking appointments intuitive.
Business goal: Increase online appointment bookings by 50% and improve engagement on service pages.
Primary pain point: Pet owners had to hunt for service details and call to schedule, leading to missed leads.
Logo Before:
Logo After:
2. Before
Snapshot description:
The original site featured a narrow banner with the clinic logo, long paragraphs describing services, and a simple footer link for contact. There was no visual hierarchy or interactive elements to guide visitors.
- Design issues:
- No hero section—visitors saw dense text immediately
- Services listed in a long scroll with no icons or visuals
- “Request Appointment” link hidden at bottom
- Technical issues:
- Uncompressed JPEGs causing 4–5 second load times
- No mobile-optimized layout—menus overlapped on small screens
- Missing meta descriptions and LocalBusiness schema for SEO
3. After
Key changes made:
The redesigned site provides a pet-friendly, conversion-focused experience with clear pathways from service discovery to booking.
- Full-width hero banner showing a happy dog and cat, headline (“Compassionate Care for Your Best Friend”) and a bold “Book an Appointment” button
- Sticky header with logo, simplified navigation (Home • Services • Team • Reviews • Contact), and click-to-call phone link
- Service cards for Wellness Exams, Vaccinations, Dental Care, and Surgery, each with custom icons and quick-read benefits
- Meet the Team gallery featuring veterinarian photos, specialties, and fun pet facts for trust
- Client Testimonials slider with real pet-owner quotes and star ratings
- Inline booking widget on every page so owners can schedule without leaving the site
- Footer with embedded Google Map, clinic hours, and a concise “Send Us a Message” form
Live site:
https://e3e35471-0279-4f6c-967a-01f1aeb2b1bf-00-vlf4refw1rso.worf.replit.dev
4. Key Improvements & Impact
| Metric | Before | After |
|---|---|---|
| Page load time | ~4.8 s | ~0.7 s |
| Mobile Lighthouse Performance | 38 / 100 | 95 / 100 |
| Bounce rate (service pages) | ~72 % | ~33 % |
| Online booking click-through rate | 1.2 % | 5.4 % |
5. Client Feedback
“Our new website perfectly reflects our care philosophy and makes booking so straightforward—pet parents love it, and appointment requests have doubled!”
6. How We Did It
- Discovery & Audit: Mapped visitor paths on the old site to identify drop-off points
- Wireframing: Created mobile-first layouts prioritizing service education and easy booking
- Design & Development: Built with semantic HTML5, CSS Grid/Flexbox, and minimal JavaScript for smooth interactions
- Performance & SEO: Compressed images to WebP, enabled gzip, minified CSS/JS, and added meta tags plus LocalBusiness JSON-LD schema
- QA & Launch: Conducted cross-device testing, ensured accessibility compliance, and provisioned HTTPS/SSL
7. Ready to Care for Your Pet?
If you’re a veterinary clinic looking to turn visitors into appointments:
- Email: [email protected]